View Work - Whitver Marketing

I’ve worked with…

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Research & Production of Stadium Technology Innovation Report and Accompanying Thought Leadership Event

“Gianna is a terrific marketing professional and I hope that I have the opportunity to work with her again in the future, she’s that good. She jumped onto our small team working on pulling together a first-time thought leadership event for an industry sponsor.

With a very tight timeframe, Gianna directed an engaging and thought provoking event and research report that the sponsor loved.”

– Founding Board Member, Women’s Basketball Hall of Fame

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Grow a Book Blogger’s Audience & Monetization Strategies

“I run a book blog across several social media channels, all while working a full-time job, and so I never had much time to spend in research and optimization for my blog. Gianna jumped in and helped me make it happen. After a research conversation and call, Gianna delivered a marketing plan with several concrete steps that she could help me execute to help me optimize and monetize my blog.

Once I had reviewed and approved the plan, Gianna helped me set up concrete steps to expand my blog, including a Book Depository affiliate account, a Mailchimp email newsletter, Google analytics, and mobile optimization for my site. All of these are now up and operating.

In the six months since I utilized her help (July 2017 to January 2018), I have gained nearly 1,000 followers and am growing faster than ever, and now I have ways moving forward to continue to grow over email and Pinterest—I have also monetized my blog without adding ads.

I could not have done this by myself with my limited time, and Gianna’s advice and assistance was invaluable. She was considerate, available, and really wanted my blog to get better and do better.“

– Owner, WhileReadingandWalking.com

Implement Content Marketing for National Student Pitch Competition

Strategize and oversee execution of overarching marketing plan for Student Startup Madness, a national collegiate startup competition held at SXSW. This included managing the social media team, partnerships, business development, public relations, and startup and university outreach.

I secured press for the 2018 finalists in Inc. I also implemented content marketing (wrote and edited blogs & content distributed on partner channels) that highlights the stories of past student finalists.

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Video & Podcast Advertising

Bandura Cyber is a series-A funded cybersecurity product company. As Director of Marketing, I was involved in all aspects of marketing and go-to-market. Highlighted here are videos I concepted, scripted, and produced remotely and a Cyberwire podcast advertisement I wrote that was a part of a lead generation campaign with the Cyberwire newsletter and podcast.